This weeks materials were on e-books, publishing, and using social media.
Morrison’s article talked about marketing for self-published authors using social media. Apperantly, they should sepend 80% of their time on marketing using social media and only 20% writing. Which Morrison argues is a lot, and that it doesn’t really work as well as people say it does. Plus, who get a novel done only spending 20% of their time writing?
Petracca’s article from USA Today about Newsweek going completely digital was quite interesting. I didn’t know you could only get newsweek electronically. It made a god argument for going digital, but keeping print for those that want print and talked about the future of e-publishing for news materials.
Purcell’s report from the Pew study about e-reader usage were very helpful to understand the adoption rate and usage of e-readers and tablets by specific groups of people. It also talked about how it isn’t the death of print. I found it quite interesting and helpful to understanding the phenomenom.
Warren’s article on the future of e-books is about how e-books got started, where they are, and wehre they are going. He talks about their usage in academia. It was quite an illuminating article.