E-books, Publishing, and Social Media: A Review of the Literature

This weeks materials were on e-books, publishing, and using social media. Morrison’s article talked about marketing for self-published authors using social media.  Apperantly, they should sepend 80% of their time on marketing using social media and only 20% writing.  Which Morrison argues is a lot, and that it doesn’t really work as well as people […]

Social Media: Looking Globally, A Review of the Literature

Last weeks topic was about Social Media on a global scale.  This week I have a break due to it being Spring Break. Arno’s article on how to get started on social media marketing in other countries was a big help to understand that process.  Advertising in a foreign market can’t be easy, but this […]